Puma Pivots into Pole Position as Official Supplier of Formula 1 Races

In a thrilling move that’s set to ignite the track and the streets alike, Puma has zoomed into the spotlight as the newly anointed official supplier of Formula 1 races.

This high-octane announcement, made on Thursday, signifies a monumental partnership between the iconic sportswear giant and Formula 1, granting Puma exclusive rights to craft F1 branded apparel, footwear, and accessories that’ll have enthusiasts revving with excitement.

But that’s not all – Puma isn’t just outfitting the racers; they’re gearing up Formula 1 staff and igniting the passion of fans with trackside fanwear that’s guaranteed to turn heads faster than a pit stop. Come 2024, expect to see Puma’s subsidiary, STICHD, manning the helm of fan retail stores during race weekends, dishing out Formula 1 licensed products alongside replica teamwear and special edition collections from all ten teams on the Formula 1 grid, including the legendary F1 icons.

The adrenaline doesn’t stop there – mark your calendars for February 2024 when the first Puma x Formula 1 products will hit Puma stores worldwide and Puma.com, injecting the streets with a dose of motorsport-inspired swagger. Speaking on the partnership, Arne Freundt, CEO of Puma, expressed his excitement: “Puma has always sat at the intersection of sports and fashion, and this partnership with Formula 1 is our chance to harness the raw energy of motorsport and translate it into street-ready collections that resonate with a young, affluent, and diverse audience.”

And the Formula 1 bigwigs are equally enthralled, with Stefano Domenicali, president and CEO of Formula 1, highlighting Puma’s rich history in motorsport as the perfect match for F1’s foray into mainstream culture.

With Puma’s long-standing dominance in the motorsport arena and its coveted partnerships with racing giants like Mercedes AMG Petronas F1 and Scuderia Ferrari, this collaboration is poised to take Formula 1 apparel to exhilarating new heights, both on and off the track. Buckle up, folks – it’s going to be a wild ride.

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