Puma MB.01 ‘Breast Cancer Awareness’

In the wake of its triumphant debut in late 2021, the PUMA MB.01 has emerged as a standout among the latest signature basketball shoes, garnering widespread acclaim. As LaMelo Ball gears up for the upcoming NBA season with his third signature silhouette, the PUMA basketball banner continues to captivate enthusiasts with fresh iterations of its inaugural model.

This week, the MB.01 returns to shelves in a visually stunning tonal laser pink treatment, serving as a heartfelt homage to Breast Cancer Awareness month observed every October. In this special edition, the universal Breast Cancer ribbon seamlessly intertwines with LaMelo’s crisp white insignia at the tongue tab. Notably, the “Not From Here” and heel counter branding stands out in a colorless contrast against the vibrant pink backdrop. Every inch of the shoe, from the laces and mesh tongue to the TPU overlays, embroidered wings, and semi-translucent outsole, is bathed in a neon pink tint.

Beyond its eye-catching aesthetics, the Puma Hoops brand is making a meaningful impact with this release. As part of the initiative, Puma Hoops is set to donate $20,000 to the Susan G. Komen organization, further underscoring the significance of Breast Cancer Awareness. The anticipated drop of the Puma MB.01 “Breast Cancer Awareness” is scheduled for this Friday, September 29th, promising a fusion of style and philanthropy. In the meantime, eager enthusiasts can catch a detailed glimpse of this poignant release in the imagery showcased below, setting the stage for a memorable addition to both sneaker culture and a vital cause.